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By joining the Nielsen consumer panel, you will have the ability to influence the products you see on store shelves when you go shopping
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The National Consumer Panel is a "mini-U.S.A.," representing millions of Americans. By scanning the barcodes on their purchases and completing fun surveys, panelists truly make their opinions count in the consumer marketplace. The National Consumer Panel is once again accepting new applicants in many locations.

The National Consumer Panel represents all types of Americans. Manufacturers and retailers will look at the information you send to them to decide what products to make and sell to consumers all across the country.

What is the National Consumer Panel?

The National Consumer Panel focuses on measuring consumer attitudes and behavior. The panel is made up of people just like you, whose opinions help manufacturers and retailers make decisions on what products to develop or improve.

How does it work?

As a panel member, the National Consumer Panel will provide you with a hand-held scanner. Every time you or members of your household shop, you'll use the scanner to scan the barcodes on all of your purchases. Then, once a week, you'll send us your purchase information. It's as easy as that!

What's in it for You?

You'll earn gift points that are redeemable for name-brand merchandise, including electronics equipment, jewelry, household items, toys, and much more! You'll also earn entries into our many exciting sweepstakes. But, above all, you'll be making your opinions count!

Become a Member

Homescan has changed its name to National Consumer Panel. (If you have already signed up as a Homescan panelist, please do not register again.) For anyone new, if you'd like to become a member of the National Consumer Panel, please complete our online registration (Only one membership per household,) Once we receive your household information, you will be placed on a Reserve Status Waiting List. Households are then randomly selected to join the panel. This ensures that the panel truly reflects the country's diverse population.

Simply fill out the online registration form today and you'll be on your way! All information you provide is completely confidential. See our privacy statement for more details.



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